Digital marketers love to abbreviate, and a lot of marketers use terminology without realizing their client may have no idea what a lot of the things they’re saying mean. Through no fault of the client’s digital marketers can sometimes get caught up in what they’re saying and over complicate things. So, because you can’t change all the digital marketers in the world, we’ve got the solution. This is the A-Z digital marketing jargon buster.
We’ve spoken to Revive. Digital, a digital marketing agency in London and Essex, and asked them to simply define all the digital marketing terms they use – simply. From that, we’ve compiled a list of simplified and explained digital marketing terms, so you can understand what digital marketers are saying to you. The more you understand, the more confident you can feel in investing, right? Welcome to our jargon buster.
Digital Marketing Terms A-Z
So, when it comes to digital marketers proving their strategy works, they need to utilize analytic data, to show clients that what they’re doing is working. This covers everything from social media to your website, analytics are an essential part of a digital marketer’s role.
- Banner Ads
These types of ads will appear as banners across your browser (fairly obvious now we think about it). Whether it’s in an app or on a website, banner ads are a form of digital advertising – and they do what they say on the tin.
You may or may not have heard of blogs, but essentially, they’re written pieces of information or news on a website. Blogs from an important part of digital marketing, as they’re vital for other disciplines like SEO (we’ll get to that). They’re normally updated fairly regularly, paired with images and videos too.
- Bounce Rate
Bounce rate forms a part of analytics. It’s about seeing if someone clicks on and off your website, and how quickly they do it. Instead of navigating and looking around, they ‘bounce off’ and leave.
- Click-through Rate (CTR)
Again, this one is fairly self-explanatory. It applies to both ads, posts on social media, email marketing messages and so on. It’s about seeing how many people are clicking a link, on what we mentioned above, through to a website and so on. CTR is another important part of Analytics.
- Content & Content Marketing
The content itself can be blogs, articles, images, podcasts, graphics, videos. Content marketing is about using this created content, to interact with customers/clients. Content marketing is about creating something of value for the audience, as opposed to outright promoting a product or service.
- Conversion, Conversion Optimisation & Conversion Rate
A conversion can mean many different things. It’s something that results in user interaction. Whether it’s purchasing a product, signing up to a form or subscribing, a conversion is when someone has successfully converted from someone browsing to signing up, buying, etc.
Conversion optimization is about increasing the number of people interacting, through optimizing and improving an ad or landing page and so on.
Conversion rate is the number of conversions. Fairly simple, right? (We hope).
- Cost-Per-Click (CPC)
As you can imagine, CPC is a measurement of how much a click will cost. This can be on ads, like Google Ads, or even through social media advertising.
- Email Marketing
Marketing through email… This involves using email marketing tools to directly market to a subscriber list. Whether it’s to alert them on offers or try and win some clicks to your site, it’s a direct form of advertising.
Another part of analytics is impressions. This is about how many people have seen an ad – the amount of ‘impressions’ it has made.
- Keyword and Key Phrase
A keyword is something that users type into a search engine when trying to find a relevant website to their query. Key phrases are a collection of keywords.
- Organic and Paid Listings
Listings that appear on search engines can be either paid or organic. Organic listings are the result of good SEO work. Paid listings appear as ads on search engines and are, well, paid for.
- Pay-Per-Click (PPC)
It’s a form of search engine advertising where your ads are only charged once they’re clicked on – hence you pay per click.
This is where your website appears on search engines for certain keywords. It’s how high you’re ranking that matters on search engines, as people are more likely to click on the first result.
- Search Engine
Sites like Google, Bing, and Yahoo are search engines. It’s what you use to search for relevant results to a query.
- Search Engine Optimisation (SEO)
Told you we’d get to it. In order to make sure your website ranks well, SEO is vital. It’s about optimizing your website for search engines. Through loads of complicated processes, it can help you organically rank.
- Search Engine Marketing (SEM)
SEM covers both paid advertising on search engines and SEO. Both are under the umbrella of search engine marketing.
- Social Media and Social Media Marketing
Facebook, Twitter, Instagram, YouTube, etc. are social media channels. It’s the posting and sharing of content online to a community of people that use the service. Social media marketing is marketing on social media… Posting content, making social ads, building your following – all of this and more is social media marketing.
These are just some of the digital marketing terms thrown around by marketers, and now you understand them a little better, you can feel confident investing in digital marketing.