Category: Marketing

WordPress is considered as the most common and popular content management system and more than 40% of the websites are developed on this CMS. This cm offers a wide range of features to the users, however, there are certain flaws associated with it. All websites have at least one vulnerability issue. Thus, it becomes important to protect your website from hackers and keep it safe. One of the easiest ways to protect your WordPress site is to find a plugin that will monitor your site and protect it from external…

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Owning a business takes a lot of responsibilities and decisions to make. Whether your company is big or small, your capability in running the business determines its success. Your strategies and decisions affect the present and future of the market. In today’s modern and competitive world, an online presence is of utmost importance. It helps industries reach a wide range of audience and potential customers. One of your task as the entrepreneur is choosing the best SEO NYC company to help you establish your website and SEO. In doing so,…

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When you think about your digital presence and its effectiveness, you are bound to ponder over your SEO strategy because it is the most important factor of the whole digital marketing game. Apparently, your stunning and highly impressive website would not make any sense if it cannot be seen on SERP. Therefore, it is imperative to have an insightful SEO strategy in place. Let’s look at the key factors that can greatly impact your SEO strategy. The key SEO factors: Responsive design: Google has declared that it will assign more…

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A brand is composed of all those things, but it is not any of those things by themselves. Your brand is basically who you are or your identity. If you consider some of the best-known brands in the world, then you realize that they contain all those things. Your brand is the way people identify you and your company, which means that it is not so much the message you send, but rather the message that customers receive from you. The development of the brand is, therefore, vital for any…

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Digital marketers love to abbreviate, and a lot of marketers use terminology without realizing their client may have no idea what a lot of the things they’re saying mean. Through no fault of the client’s digital marketers can sometimes get caught up in what they’re saying and over complicate things. So, because you can’t change all the digital marketers in the world, we’ve got the solution. This is the A-Z digital marketing jargon buster. We’ve spoken to Revive. Digital, a digital marketing agency in London and Essex, and asked them…

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As a lawyer, you know the immense value of the service that you offer. Part of the challenge of being a lawyer, though, is being able to accurately detail what you do in a way that won’t scare off customers. Talking about legal and financial issues in life can be a challenge for most people. Speaking about their woes with a legal mind, though, often can seem like an equally uncomfortable experience. Therefore, marketing your law firm with the right message takes a lot of work. How can a legal…

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This sector lacks the massive advertisement funds that the for-profit sector has access to. That is where search engine optimization comes in handy. This low-cost and highly effective marketing strategy is one of the best to reach millions of your target market out there. A nonprofit should be using a solid search engine optimization strategy to reach more people online and spread their message. Since Google controls more than 50% of all internet traffic, search engine marketing has become one of the most viable strategies for nonprofits. In fact, it…

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YouTube is always coming up with fresh and new innovative ideas and never miss upcoming trends. And, there are always engaging with their audience base, and their interests, which is why YouTube is set to be to one of the social media platforms that come out on top this year. And, this is why. The Rise of Vertical Video Since Instagram launched IGTV, vertical video’s popularity has taken off. Vertical videos are also a much more user-friendly format when it comes to watching on mobile, which is why so many…

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