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How Do Pay Per Click Campaigns Work


Are you running a new online business? You’ve probably already looked at several advertising methods online, and became overwhelmed with all the information to hand. As a new business, the best place to start is with a pay per click campaign. What are they, and how do they work? Read on to find out more.

What Is A Pay Per Click Campaign?

A pay per click campaign is very much as it is described on the tin. These campaigns work by showing links to your website to people searching for the appropriate keywords. If someone clicks on the link, you’ll pay a small fee for the advertising company handling your campaign. The idea is that you only pay for the clicks that are made online, so if you convert those people you’re making a good profit. For example, if someone clicks through and buys something, you may have to pay £3 to your advertising company, but you may make £300 on a sale.

How Do Pay Per Click Campaigns Work

These are the basics, but there are a lot of things that go into creating a successful campaign. Most new businesses choose to use a PPC agency, such as Broadplace to help them get it right.

Benefits Of PPC

Why would you decide to go with a PPC campaign? There are plenty of reasons why you should consider it:

  • Only pay for what you get: You can set a budget that’s suited to your needs, and you’ll only pay for what you get. Every time someone clicks you’ve got an interested potential customer. Therefore, you’re much more likely to make that money back.
  • More targeted ads: PPC agencies are made to be more targeted than other, more traditional forms of advertising. You’ll get much more for your money here, and see a better rise in conversion on your website.
  • Pause at any time: You can manage your advertising campaign at any time, so you don’t have to worry about having to pay out for it when that money can be better used elsewhere. You can also set it up to run at peak times when your customers are more likely to be looking for you online.
  • See instant results: The best thing about a pay per click campaign is that you’ll see results right away. You can see what’s working in real time, so you can make tweaks to make it even better.

Get A PPC Campaign Started Today

There are so many reasons why you should try a PPC campaign today, especially if you’re a brand new company. It’s cost effective, so you’re not paying for adverts that aren’t doing anything for you. You’ll find yourself with targeted adverts that get you the exact customers you’re looking for. All in all, it is a great way to find your audience and bring in business.

Start looking for an online advertising agency now, so you can start putting your campaign together. They’ll help you find the right keywords so you can start advertising online as soon as possible.

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