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5 Digital Marketing Trends for B2b Pharmaceutical Companies


Technology and pharmaceuticals go hand in hand. The more technological breakthroughs, the easier it is to make health-related products accessible to the people. In terms of digital marketing, it has certainly made things more convenient for daily use, patient/doctor relationship, and just the general value of having certain product available to the mainstream public. This is a trend that continues to grow and develop year by year. New discoveries are being made each day to further progress in healthcare. As safer and more reliable methods surface, it’ll be beneficial for all parties involved. Here are 5 digital marketing trends that coincide with pharmaceuticals.

Helps Improve Patient Profiles

While this may seem simple, data is very important, especially when it comes to the individual patient. Having a portal to look not only makes it more convenient because they can see it through safe and secure encryption, but it’s easier. With different mobile devices, they can get a view of test results, immunizations, and medical history. This is a good backup to have in place of paperwork. Or if they need these records, it’ll be easier to fax or email them through a PDF file. They won’t have to wait weeks to get results when it’s automatically uploaded right into the database for them to see at their own convenience. A good online portal (like Geisinger) has shown how effective this is in updating dosage for medicine and other uses. Additionally, their apps for you to help check on your health.

Digital Marketing Trends for B2B Pharmaceutical Companies

Good Apps Help to Keep Tabs on Healthcare

Digital marketing such as apps has played a tremendous role in keeping people healthier. For example, there’s an app developed by Bluestar, which monitors those with type 2 diabetes. This is a good way to keep things in order while on the go or in your home. While having good medicine is certainly a need, technology has enabled you to find that healthy medium. It’s a more targeted approach, that enables you to understand your health better. Fitbit has become popular in order to monitor steps and vitals. It’s a great app that shows you the level of exercise and your rhythm on a real-time basis. This is a more encouraging way to increase activity. Social media also plays a role in marketing.

Allows People to Contact Experts Directly

Sometimes the phone can be a bit busy. Or maybe people will be countries away. By following someone on their social media page, it can be better for engagement. Let’s say a doctor that specializes in periodontics wrote a status regarding a common problem with gums. This could spark people to not only engage on the post, but you’ll encourage them to ask you directly. Also, you can help diagnose your health on Facebook.

Through a messenger, you can inquire about your symptoms, anything you should do to for treatment, and any general questions. This is perfect for you when you’re on the go. It’ll help make things a bit more comfortable and you’ll typically get these answers in quicker. At the end of the day, this bridges the communication gap between different demographics. Speaking of communication, live video is another good way to help patients.

Real-Time Video Brings the Doctor to Your Home

In today’s busy world, it can be hard to find the time to actually head to the doctor’s office. Schedule may not be ideal for both sides. However, a 30-minute live stream or Skype chat works wonders. There you can talk about any health issues you have and can even show some of the problems like a rash or maybe inflamed ears. The doctor will be able to refer you to a specialist who has a better background for your specific issue. Instead of going in person and having to wait, you’ll streamline the process to save you time and money. Speaking of streamline, more pharmaceutical brands focus on an interactive website.

More Engaging Website for Patients

There’s nothing like a good website. This is one of the first things to look at if you need help getting things in order. Maybe you have a question about skin care. They can give you some general and in-depth answers on how to handle certain situations. Not only that, they will point you to the right sources to help solve your issue. They also have good content on the website to help increase your wellness. It’s another good way of engaging in case you don’t like using messenger. There’s staff available 24/7 who are more than willing to help you out.

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